Your company is moving ahead. Your products, your people are acknowledged as key players in your industry, or as a new entrant you provide key features and capabilities competitors cannot. Yet your market profile does not reflect the true value-added you offer your customers/clients/partners. That gap between perception and reality is costing you business. But when you evaluate avenues that can correct the situation, the marketing communications options are greater than the budgets you have available.

Effective public relations can be a very effective tool in marshalling scarce resources. PR can efficiently present the message about your products and your organization before key decision makers and influencers. Public relations inherent flexibility also makes it a natural fit when employing a multi-channel strategy across traditional, new and social media.

Graziano Public Relations has a unique skill set in helping companies in the technology and business-to-business sectors deal successfully with these challenges. We invite you to explore this Web site to learn more about us and our approach. In that regard, be sure and check out Renato Graziano’s talk with Fritz Golman on new media strategies and tactics in our News and Events section.